• To run life insurance business on sound line.
• To provide more efficient service to the policyholders.
• To maximize the return to the policyholders by economizing on expenses and increasing the yield on investment.
• To make life insurance a more effective means of mobilizing national savings.
• To widen the area of operation of life insurance and making it available to as large a section of the population as possible, extending it from the comparatively more affluent sections of society to the common man in towns and villages.
• To use the policyholders’ fund in the wider interest of the community.

To remain the leading insurer in the country by extending the benefits of insurance to all sections of society and meeting our commitments to our policy holders and the nation.

To ensure satisfaction of our valued policyholders in processing new business, providing after sales service and optimizing return on Life Fund through a quality culture and to maintain ourselves leading life insurer in Pakistan.